HONDA AUTOS
Strategy
Visual Development
Creative Direction
Design Direction
Information Architecture
Content Design
User Experience Design
User Interface Design
The job was to reimagine a new vision for Honda’s digital presence.
We explored new technologies like WebGL to create an immersive showroom experience. We iterated on visual systems to alleviate user pain points like trim selection. And we connected it all to Honda’s goal to “create a safer, smarter world in which people experience the joy of mobility”.
Ultimately a team of Art Directors, Creative Technologists, UX Designers, Copywriters and Vehicle Experts prototyped, refined and built a new digital destination for the legendary automaker.
The final product modernized the car shopping experience through immersive imagery, intuitive user experience design, conversational copy and a complete rebuild that streamlined and made the car shopping experience more joyful.
