Global editorial collections
Strategy
Concept Creation
Visual Development
Creative Direction
Design Direction
User Experience Design
The Product Creative team at Disney+ is responsible for defining the global creative standard for all editorial collection creative on platform.
The “box set” in the world of streaming. They give subscribers an accessible way to find all the content from their favorite characters, franchises or to even browse by genre or through white glove curation from our Content Programming team.
Over the years we’ve built and crafted work that represents some of the most singular and beloved icons of entertainment. From Xenomorphs to the Fab Four to the Princesses of Arendelle.
That responsibility also means working intimately with our Franchise and Studio Marketing teams to make sure we hit a very small target where the creative is representative of and also extending these valued properties for the business within Streaming.
These collections have been our most surefire way of elevating these stories on platform and give the design team a broad canvas to bring them to life.