Disney+ on Apple Vision Pro
Strategy
Concept Creation
Visual Development
Creative Direction
Design Direction
User Experience Design
The world of Spatial Computing created a unique opportunity for Disney+; to showcase our stories on a device that set the gold standard for visual quality while bringing our subscribers into a world of unparalleled immersion.
The Product Creative team supported the development of a 3D content hub, experimented with parallax artwork implementations and tested other explorations of the visual experience on AVP.